According to djtnn,
Any minute now, a test version of Donald Trump’s new social media site, Truth Social, is due to go live. Plenty of questions remain about this confusing and ambitious venture, but you can bet it will be bombastic and self-absorbed. Look for score-settling with Silicon Valley to emerge as a major theme. And, of course, the former president is seeking to recover the ubiquitous digital presence he enjoyed before Twitter, Facebook and YouTube barred him in the aftermath of the Jan. 6 insurrection.
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Plenty of questions remain about this confusing and ambitious venture, but you can bet it will be bombastic and self-absorbed.
“For me, this endeavor is about much more than politics. This is about saving our country,” Trump says on the homepage of Trump Media & Technology Group, the new company behind Truth Social. “I might be the only person in America with the megaphone, the resources, the experience, and the desire to make it all happen.”
But judging from early marketing, the main way the former president plans to “save” the country is by lashing out at Twitter and Facebook. “We find ourselves being censored and dictated to by a small group of self-righteous scolds and self-appointed arbiters of what everyone else is allowed to think, say, share, and do,” he says. Truth Social “will challenge the dominance of the Big Tech giants and Big Media bosses.”
This message meshes with broader warnings about liberal “cancel culture” and the supposed persecution of conservatives, which are popular on Fox News and almost certainly would animate a potential 2024 Trump presidential run.
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A video promoting Truth Social depicts a site that looks a lot like Twitter. Rather than tweets or retweets, users would send Truths or Re-truths. Promising that, like mainstream platforms, it will police itself, the site is signaling it will have the sort of thin skin Trump himself often displays. Its terms of service warn that it will remove posts that “disparage, tarnish, or otherwise harm, in our opinion, us and/or the Site.” Oddly, given Trump’s well-known typographical preference, the site also bans “excessive use of capital letters.”
Beyond airing hot-button political issues and offering the ex-president a new bully pulpit, Truth Social is also about making money. Employing a gimmicky Wall Street mechanism for going public, Trump and the obscure financiers he is working with stand to make millions.
Or the whole thing could go bust.
Remember that, contrary to his carefully nurtured reality-television image, Trump the businessman has a record of dramatic failures. After leaving the White House, he started a separate digital operation called “From the Desk of Donald J, Trump” — an underwhelming blog meant to keep the ex-president and his pronouncements in the public eye. Relatively few paid attention, and it shut down after a month.
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