As you know, the main pillar of social networks is high number of users and a social media with less users and not succeeding in attracting the user is practically considered as a failure. Because users are interacting with each other and looking for a place where all their friends are active on that social media.
Thus, we have to mention to a basic point. Not only is attracting a user important, it is also more significant to keep the users active.
So the first challenge on Trump’s social media in the first stage is attracting users. This challenge is significant when Trump activity has been stopped on Twitter, Facebook, Instagram. Now the question arises whether these social networks, which are considered as the main media of advertising, are willing to show the truth of the social network?
Trump’s social media will confront a great problem if there is no cooperation. Nevertheless, another option is Google ads which doesn’t seem to have problem with advertising of this social media.
Is Google really enough? What other alternatives will be there? Environmental advertisement such as billboards or on TV.
Something which is clear is that Trump’s fans themselves will easily join thus social media. But this is not adequate. Trump should look to attract other users.
So we have to wait and see what will be the strategy of Truth social media managers and another challenge is keeping users active which can be said is harder than first challenge and will have great effect on the quality of this social media.
What advertising campaigns will Trump consider for keeping users?
We Will discuss more about this issue in further articles but now you can read this article: Does Truth Social have a similar function to Twitter? and this article: Will Truth Social make Trump one of the richest people in the world again?